Understanding Proprietary Blends: Why Avantera Elevate Uses Them

Last updated: July 30, 2025

Proprietary blends in dietary supplements have long sparked debates, with consumers increasingly demanding full transparency. Avantera has listened and taken action. As of July 2025, Avantera Elevate no longer contains proprietary blends, and all ingredient amounts are clearly disclosed on our labels and ingredients page.

In this article, we'll discuss why we initially used proprietary blends, the changes we've implemented, and how we're leading the supplement industry toward complete transparency.

Why Avantera Previously Used Proprietary Blends

Like many high-quality supplements, Avantera Elevate previously used proprietary blends to protect our unique formulation. This practice was especially important in the competitive nootropic space, where protecting innovative ingredient combinations was essential for maintaining our competitive edge.

The Original Purpose:

  • Protecting unique formulations from direct replication by competitors

  • Maintaining competitive advantage in the crowded nootropic market

  • Ensuring our research-backed combinations remained proprietary

While some consumers questioned this approach, proprietary blends served a legitimate business purpose in protecting our investment in research and development.

Avantera's Transparency Evolution: Complete Disclosure Achieved

As of July 2025, Avantera Elevate has completely eliminated proprietary blends. This landmark change means that all ingredients and their exact amounts are now clearly listed on every label and detailed on our Ingredients page.

What Changed:

  • Full ingredient disclosure: Every milligram is now clearly stated

  • Enhanced formula: Two new science-backed ingredients added to the updated formula

  • Clear labeling: No hidden amounts or undisclosed ingredient ratios

  • Complete transparency: Customers know exactly what they're consuming

Current Transparency Status:

  • Elevate: No proprietary blends as of July 2025

  • Elevate Gummies: Have never contained proprietary blends

  • Unwind and Ageless: Proprietary blends removed once current supply sold through. Dosages are published on our Ingredients page.

Industry-Leading Ingredient Quality and Safety

Even when we used proprietary blends, we always prioritized ingredient quality and safety. Now, with complete transparency, customers can see exactly how we maintain these high standards:

Rigorous Testing Standards:

  • Every batch undergoes third-party testing for purity and potency

  • Results available on our quality testing page

  • Complete data on purity, potency, and safety for informed consumer choices

  • FDA-registered manufacturing facilities with GMP certification

Why We Eliminated Proprietary Blends: Customer-Driven Decision

We listened to our community and understood that transparency had become the top priority for our customers. The decision to eliminate proprietary blends reflects our dedication to providing complete information about what customers are consuming.

Key Factors in Our Decision:

  • Customer feedback: Transparency consistently ranked as the #1 request

  • Industry leadership: Opportunity to set new standards in supplement transparency

  • Brand confidence: Avantera's established reputation allows us to share our formulations openly

  • Consumer trust: Building deeper relationships through complete honesty

Competitive Advantage Through Transparency: Although the nootropic space remains highly competitive, we believe Avantera has built sufficient reputation and customer loyalty to share our formulations openly. This transparency actually becomes our competitive advantage, as many competitors continue to use underdosed or completely undisclosed formulations.

Leading Industry Change: The Transparency Movement

Avantera is taking the lead in making transparency a priority in the supplement industry. Our decision to eliminate proprietary blends sets a new standard that we hope other companies will follow.

Industry Problems We're Addressing:

  • Underdosed products: Many supplements contain insufficient amounts of active ingredients

  • Complete non-disclosure: Some products list ingredients without any dosage information

  • Misleading marketing: Claims not supported by actual ingredient amounts

  • Consumer confusion: Customers unable to compare products effectively

Our Commitment to Change:

  • Full disclosure of all ingredient amounts

  • Science-backed dosages based on clinical research

  • Transparent communication about product benefits and limitations

  • Industry leadership in supplement transparency standards

Addressing Outdated Negative Reviews

Important Notice: We urge readers to beware of outdated Avantera Elevate reviews that criticize our products for lack of ingredient transparency. These articles contain inaccurate claims and outdated information, as Avantera now provides complete ingredient disclosure.

Why These Reviews Are Inaccurate:

  • Written before our 2025 transparency updates

  • Based on outdated formulations that used proprietary blends

  • Fail to acknowledge our current complete ingredient disclosure

  • Do not reflect our industry-leading transparency standards

Verified Information Sources: For accurate, up-to-date information about Avantera Elevate's ingredients and dosages:

The Future of Supplement Transparency

Avantera's elimination of proprietary blends represents more than just a policy change—it's a commitment to reshaping industry standards. We believe transparency should be the norm, not the exception.

What This Means for Customers:

  • Informed decisions: Compare products based on actual ingredient amounts

  • Value assessment: Understand exactly what you're paying for

  • Safety confidence: Know precisely what you're putting in your body

  • Trust building: Companies that hide formulations have something to hide

What This Means for the Industry:

  • New standards: Pressure on competitors to match our transparency

  • Consumer empowerment: Customers can demand full disclosure from all brands

  • Quality improvement: Transparent companies must use effective dosages

  • Market evolution: Shift toward honesty and consumer-focused practices

Conclusion: Complete Transparency Achieved

Avantera Elevate now offers complete ingredient transparency with no proprietary blends and full dosage disclosure. This change reflects our commitment to customer trust, industry leadership, and scientific integrity.

For customers considering Elevate: You can now see exactly what you're getting—every ingredient, every milligram, backed by clinical research and third-party testing.

For the supplement industry: Avantera is proving that transparency and commercial success can coexist. We challenge other companies to follow our lead and prioritize consumer trust over proprietary secrecy.

Moving forward: We will continue to lead transparency efforts in the supplement industry while maintaining our commitment to high-quality, science-backed formulations. Our customers deserve nothing less than complete honesty about what they're putting in their bodies.

Updated: July 2025 | For complete ingredient information and current dosages, visit our Ingredients page