Understanding Proprietary Blends: Why Avantera Elevate Uses Them

Last updated: May 20, 2025

Proprietary blends in dietary supplements often spark debates, with some consumers questioning transparency. Avantera Elevate, like many high-quality supplements, has used proprietary blends to protect its unique formulation.

Except for elevate gummies, our products are currently using proprietary blends, but we publish our exact formulas for full ingredient and dosage transparency on our Ingredients page. Each ingredient selected has been the subject of many clinical studies. However, we understand the importance of transparency and are excited to share that starting in July, our updated Elevate formula will no longer contain proprietary blends. Unwind and Ageless will also no longer contain blends once we’ve sold through current supply. 

In this article, we’ll discuss why proprietary blends were initially used, the changes to come, and how we prioritize ingredient quality and safety.

Why Do Supplements Use Proprietary Blends?

Proprietary blends are used to protect the unique combination of ingredients that make a product effective. This is especially important in the competitive nootropic space, where protecting innovative formulations is essential. While some consumers feel that proprietary blends lack transparency, they serve a legitimate purpose: ensuring that the formulation remains distinct and protected from replication.

The Future of Elevate: No More Proprietary Blends

As part of our commitment to transparency and customer trust, we will be launching a new formula of Elevate in July that will completely eliminate proprietary blends and add two new science-backed ingredients. This means that all ingredients and their exact amounts will be clearly listed on the label. This change reflects our dedication to providing our customers with complete information about what they are consuming.

Ingredient Quality and Safety

Even with proprietary blends, we have always prioritized ingredient quality and safety. Every batch of Elevate (and all Avantera products) undergoes rigorous third-party testing to ensure that it meets the highest quality standards. You can view the results of these tests on our newly launched quality testing page. This page provides complete data on purity, potency, and safety, allowing consumers to make well-informed choices.

Ingredient Transparency

Please visit our Ingredients page for all of our ingredients dosage levels.

Why We’re Removing Blends in the Future

We listened to our community and understood that transparency is a top priority for our customers. The new formula is designed not only to enhance cognitive performance but also to build consumer confidence. We’re proud to take this step forward and share our formulations openly.

Although the nootropic space is still competitive, we believe Avantera has built up enough reputation among Americans to take a risk sharing the formula with would-be competitors. A lot of upstart supplements lack transparency and can actually be underdosed, or not dosed at all in some cases. Avantera wants to take a lead in making transparency a priority in the supplement industry.

Avantera Elevate Reviews

We urge readers to beware of Avantera Elevate reviews posted online that write negatively towards elevate for lack of ingredient dosages and transparency. These articles are unlikely to make accurate claims. Avantera's products are rooted in science and clinical studies to provide our community with the best products and know what they are putting in their bodies.

Here is a list of articles we know about to make these false claims about our transparency: