Avantera Elevate vs. Neuriva: Which Brain Supplement Is Worth It? (2026)
Last updated: November 2026 · By Tyler, cofounder of Avantera Health
The short answer: Avantera Elevate and Neuriva don't share a single ingredient. Neuriva is built around Neurofactor, a decaffeinated coffee fruit extract, and comes in four capsule versions: Original, Plus, Ultra and Memory 3D. Original, Plus and Ultra add phosphatidylserine, three of the four add B vitamins, and Ultra and Memory 3D each add a branded botanical extract. Elevate is a two-capsule formula with 95 mg of caffeine (from green tea leaf) paired with 200 mg of L-theanine, plus bacopa, rhodiola, citicoline and lion's mane. Both brands list every amount on the label. Neuriva is caffeine-free, and at their one-time retail prices Neuriva Original, Plus and Memory 3D cost less per day than Elevate while Neuriva Ultra costs more (prices checked November 2, 2026). Start with whether you want caffeine.
Where this comparison comes from
We make Elevate, so this is one brand comparing itself to another. To keep it checkable, every figure below is a label fact or a listed price, and each Neuriva figure links to the page it came from.
Neuriva ingredients and directions come from the Supplement Facts panels on Schiff's product pages for Neuriva Original, Neuriva Plus, Neuriva Ultra and Neuriva Memory 3D, checked November 2, 2026. Schiff doesn't sell Neuriva on its own site, so prices are the one-time prices listed at Walmart (Original, Plus, Memory 3D) and Target (Ultra 60 ct) the same day. Elevate figures come from our Supplement Facts label and product page, checked November 2, 2026. Labels and prices change, and we update this page when either one does. Neuriva, Neurofactor, Cognivive and Cognicell are trademarks of their owners, and Avantera Health is not affiliated with Schiff or Reckitt.
What is Neuriva?
Neuriva is a brain health supplement sold under the Schiff Vitamins brand, and its label lists RB Health (US) LLC as the distributor. Every capsule version is built around Neurofactor, a whole coffee fruit extract that Schiff describes as decaffeinated and clinically tested to increase levels of BDNF, a protein involved in connections between brain cells. Original, Plus and Memory 3D are one capsule a day. Ultra is two capsules a day. Schiff also sells Neuriva gummies and sleep products, which this page doesn't cover.
- Neuriva Original: coffee fruit extract and phosphatidylserine.
- Neuriva Plus: twice Original's coffee fruit extract, the same phosphatidylserine, plus vitamin B6, folic acid and vitamin B12.
- Neuriva Ultra: Plus's ingredients, plus 300 mg of Cognivive, an Alpinia galanga extract that Schiff describes as caffeine-free.
- Neuriva Memory 3D: coffee fruit extract plus 250 mg of Cognicell grape extract, with vitamin B6, folic acid and vitamin B12. It has no phosphatidylserine.
What is Avantera Elevate?
Elevate is our two-capsule daily nootropic, with 28 servings to a bottle. It combines bacopa, rhodiola, citicoline and lion's mane with 95 mg of caffeine from green tea and 200 mg of L-theanine, plus turmeric, ginger and black pepper extract. You take it within the first hour of waking, on an empty stomach or with a light meal.
Elevate supports acetylcholine, your brain's memory messenger, two ways: CDP-choline and bacopa.* Neither ingredient is in any Neuriva capsule.
Avantera Elevate vs. Neuriva: the labels side by side
| Per serving | Avantera Elevate | Neuriva capsules (checked Nov 2, 2026) |
|---|---|---|
| Serving size | 2 capsules | 1 capsule (Original, Plus, Memory 3D); 2 capsules (Ultra) |
| Per bottle | 56 capsules, 28 servings | 30 capsules, 30 servings (Original, Plus, Memory 3D; Memory 3D also comes in 50 ct); 60 capsules, 30 servings (Ultra) |
| Caffeine | 95 mg, from green tea | None on the label; Schiff describes Original, Plus and Ultra as decaffeinated |
| Coffee fruit extract (Neurofactor) | None | 100 mg (Original); 200 mg (Plus); 200 mg (Ultra); 100 mg (Memory 3D) |
| Phosphatidylserine | None | 100 mg (Original, Plus, Ultra); none in Memory 3D |
| Alpinia galanga extract (Cognivive) | None | 300 mg (Ultra only) |
| Grape extract (Cognicell) | None | 250 mg (Memory 3D only) |
| B vitamins | None | Plus and Ultra: B6 1.7 mg, folate 680 mcg DFE (400 mcg folic acid), B12 2.4 mcg. Memory 3D: B6 1.7 mg, folate 170 mcg DFE (100 mcg folic acid), B12 2.4 mcg. Original: none |
| Bacopa monnieri | 300 mg leaf extract, standardized to 50% bacosides | None |
| Rhodiola rosea | 300 mg root extract, standardized to 3% salidrosides | None |
| Choline source | Citicoline (CDP-choline), 200 mg | None |
| L-theanine | 200 mg | None |
| Lion's mane | 50 mg of a 10:1 organic extract, derived from 500 mg of lion's mane, standardized to 30% polysaccharides | None |
| Turmeric, ginger, black pepper | Turmeric root extract 100 mg (95% curcuminoids), ginger root extract 30 mg, BioPerine black pepper extract 5 mg | None |
| Ingredient count | 9 | 2 (Original); 5 (Plus); 6 (Ultra); 5 (Memory 3D) |
| Proprietary blends | None, every dose listed | None, every amount listed |
| Published trial on the finished product | None | One, on Neuriva Original, per Schiff's site |
| Subscription price | $49.95 per 28-day supply, about $1.78 a day | No subscription from Schiff; Walmart's listings offer a Subscribe option |
| One-time price | Ships as a subscription every 4 weeks; pause, skip or cancel anytime | Original 30 ct $29.97, Plus 30 ct $39.97, Memory 3D 30 ct $39.97 (Walmart); Ultra 60 ct $69.18 (Target) |
| Guarantee | 30-day money-back, first order | None listed on Schiff's product pages |
Two different formulas, not two versions of one idea
Most comparison pages line up shared ingredients and compare the doses. That doesn't work here, because the two labels have nothing in common. Neuriva's formulas are built on coffee fruit extract, with phosphatidylserine, B vitamins and one branded botanical depending on the version. Elevate's formula is built on bacopa, rhodiola, citicoline, lion's mane and caffeine with L-theanine.
A longer ingredient list doesn't make a product more effective, and no study has tested Elevate and Neuriva against each other. Use the table to see what's in each bottle. It can't tell you which one will suit you.
Elevate's label also lists turmeric, ginger and black pepper extract. We include turmeric and ginger for digestive support and black pepper extract to help absorption. They aren't focus ingredients, and they aren't a reason to choose Elevate for focus.
Caffeinated or caffeine-free
For most people, this decides it. Schiff describes Neuriva Original, Plus and Ultra as decaffeinated, and no Neuriva capsule lists caffeine. Elevate includes 95 mg of caffeine (from green tea leaf) paired with 200 mg of L-theanine, so it is built for felt daytime energy as well as focus. Our product page puts that caffeine at roughly one standard cup of coffee.
If you already drink a few cups of coffee a day, a caffeine-free formula adds nothing to that total. If you'd rather have your nootropic replace your morning coffee, Elevate has the caffeine built in.
Evidence: finished-product trials vs. ingredient research
Schiff's site says Neuriva Original was tested as a finished product in a double-blind, placebo-controlled trial, and it lists more than 15 studies on Neuriva's individual ingredients. Elevate has not been tested as a finished product in a published study. Its ingredients were chosen from research on each ingredient individually. Finished Elevate batches are third-party tested, and we post the certificates of analysis on our quality page.
If a trial on the finished formula is what you weigh most, Neuriva Original has that and Elevate doesn't.
Where Neuriva is the better fit
- You want a caffeine-free formula. Every Elevate serving has 95 mg of caffeine.
- You want one capsule a day. Neuriva Original, Plus and Memory 3D are one capsule; Elevate is two.
- You want a lower price per day. At Walmart's one-time prices, Neuriva Original is about $1.00 a day and Plus and Memory 3D are about $1.33 a day.
- You want coffee fruit extract, phosphatidylserine, B vitamins, Cognivive or Cognicell. Elevate has none of them.
- You put the most weight on a trial of the finished product, which Schiff lists for Neuriva Original.
- You'd rather pick it up at Walmart or Target than order online.
Where Elevate may fit better
Avantera Elevate lists all nine ingredients and every dose on the label, with no proprietary blends, and every batch is third-party tested.
- You want caffeine paired with L-theanine in your morning nootropic.
- You want bacopa standardized to 50% bacosides, rhodiola, citicoline and lion's mane, none of which is in Neuriva.
- You want a choline source in your nootropic. No Neuriva capsule lists one.
Price per day (checked November 2, 2026)
- Avantera Elevate: Elevate costs $49.95 for a 28-day supply, about $1.78 a day, with a 30-day money-back guarantee on your first order. Elevate ships as a subscription every 4 weeks, and you can pause, skip or cancel anytime from your account. A bottle holds 56 capsules (28 servings).
- Neuriva (one-time retail prices): Original, $29.97 for 30 capsules at Walmart, about $1.00 a day. Plus, $39.97 for 30 capsules at Walmart, about $1.33 a day. Memory 3D, $39.97 for 30 capsules at Walmart, about $1.33 a day. Ultra, $69.18 for 60 capsules (30 servings) at Target, about $2.31 a day.
Neuriva's figures are one-time shelf prices, and Elevate's is the price of a plan that ships every 4 weeks, so they aren't the same kind of offer. Retail prices also move with sales, so check the store before you buy. Per-day figures leave out first-order discounts, which change often.
Read customer ratings and reviews of Elevate on our Avantera Elevate reviews page. The full label is on the Elevate product page, and we compare Elevate with Prevagen, Alpha Brain and Mind Lab Pro the same way.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Frequently asked questions
Is Avantera Elevate better than Neuriva?
Neither is better for everyone, and they share no ingredients. Elevate has 95 mg of caffeine with 200 mg of L-theanine, plus bacopa, rhodiola, citicoline and lion's mane. Neuriva is caffeine-free, is built around coffee fruit extract, and Original, Plus and Memory 3D cost less per day at retail. Choose by whether you want caffeine and which ingredients you're after.
Does Neuriva have caffeine?
No Neuriva capsule lists caffeine, and Schiff describes Neuriva Original, Plus and Ultra as decaffeinated. Avantera Elevate contains 95 mg of caffeine (from green tea leaf) per two-capsule serving, paired with 200 mg of L-theanine.
What is the difference between Neuriva Original, Plus, Ultra and Memory 3D?
Original has 100 mg of coffee fruit extract and 100 mg of phosphatidylserine. Plus doubles the coffee fruit extract to 200 mg and adds vitamin B6, folic acid and vitamin B12. Ultra is two capsules with Plus's ingredients and 300 mg of Cognivive Alpinia galanga extract. Memory 3D has 100 mg of coffee fruit extract, 250 mg of Cognicell grape extract and B vitamins, and no phosphatidylserine.
Do Elevate and Neuriva have any ingredients in common?
No. Elevate's nine ingredients are bacopa, rhodiola, citicoline, L-theanine, caffeine (from green tea leaf), lion's mane, turmeric, ginger and black pepper extract. None of them appears on a Neuriva capsule label.
How much do Elevate and Neuriva cost?
As listed on November 2, 2026, Elevate is $49.95 for a 28-day supply, about $1.78 a day, and ships as a subscription you can pause, skip or cancel anytime. At Walmart, Neuriva Original is $29.97 and Plus and Memory 3D are $39.97 for 30 capsules. At Target, Neuriva Ultra is $69.18 for 60 capsules (30 servings). Neuriva's prices are one-time retail prices.
Has either product been studied as a finished formula?
Schiff's site lists one double-blind, placebo-controlled trial on Neuriva Original. Avantera Elevate has not been studied as a finished product. Its ingredients have been researched individually, and finished batches are third-party tested.
Where are Elevate and Neuriva made?
Our products are made in the USA, in FDA-registered, GMP-certified facilities in Utah and Florida, with globally sourced ingredients. Neuriva's label lists RB Health (US) LLC of Parsippany, New Jersey, as its distributor.