Last updated: October 2026 · By Tyler, cofounder of Avantera Health · Medically reviewed by Jill Ingenito, DO, FACOG
The short answer: Avantera Elevate and NooCube are both 2-capsule, daily nootropics with every dose on the label, and both contain bacopa and L-theanine. The big difference is caffeine. Elevate has 95 mg of caffeine with 200 mg of L-theanine. NooCube has no caffeine and 100 mg of L-theanine. NooCube adds L-tyrosine, cat's claw, Panax ginseng, lutein and zeaxanthin, resveratrol and three B vitamins. Elevate adds rhodiola, lion's mane, citicoline and turmeric, ginger and black pepper extract. Elevate costs $1.78 a serving ($49.95 for a 28-day supply), and NooCube $1.84 on its one-bottle monthly subscription; NooCube's multi-bottle bundles bring it down to between $1.10 and $1.44. NooCube offers a 60-day guarantee, and Elevate a 30-day guarantee on your first order. Labels and prices as listed on October 28, 2026.
Where does this Elevate vs NooCube comparison come from?
We make Elevate, so this is one of the two brands comparing itself to the other. To keep it checkable, every figure below is a label fact or a listed price, with the date we read it. There are no ratings and no scores.
We read NooCube's Supplement Facts panel, directions and prices on noocube.com on October 28, 2026. The product is NooCube Brain Productivity, which the site calls version 3.0. It's made by Live Wellness Limited, based in Glasgow, UK. Elevate figures come from our current Supplement Facts label, the May 2026 formula, and our product page on the same date. Labels and prices change, and we update this page when either one does. NooCube, Brain Productivity, Lutemax 2020, VitaCholine and BioPerine are trademarks of their owners. Avantera Health is not affiliated with NooCube or Live Wellness Limited.
Avantera Elevate vs NooCube: what's on each label?
| Per serving | Avantera Elevate | NooCube |
|---|---|---|
| Serving size | 2 capsules | 2 capsules |
| How often | Daily, within the first hour of waking | Daily, preferably in the morning |
| Per container | 56 capsules, 28 servings | 60 capsules, 30 servings |
| Caffeine | 95 mg, from green tea | None |
| L-theanine | 200 mg | 100 mg |
| Bacopa monnieri | 300 mg leaf extract, standardized to 50% bacosides | 250 mg extract, standardized to 20% bacosides |
| Choline source | 200 mg citicoline (CDP-choline) | 250 mg choline bitartrate (VitaCholine), listed as 100 mg of choline |
| Rhodiola rosea | 300 mg root extract, standardized to 3% salidrosides | None |
| Lion's mane | 50 mg of a 10:1 organic fruiting-body extract, equivalent to 500 mg of lion's mane, standardized to 30% polysaccharides | None |
| L-tyrosine | None | 250 mg |
| Cat's claw | None | 175 mg of a 4:1 bark extract |
| Panax ginseng | None | 20 mg of an 8:1 extract, which the label says equals 160 mg of ginseng powder |
| Lutein and zeaxanthin | None | 20 mg marigold flower extract (Lutemax 2020) |
| Resveratrol and pterostilbene | None | Trans-resveratrol 14.3 mg, pterostilbene 140 mcg |
| Vitamins | None | Vitamin B1 1.1 mg, vitamin B12 2.5 mcg, biotin 50 mcg |
| Turmeric, ginger, black pepper | Turmeric root extract 100 mg (95% curcuminoids), ginger root extract 30 mg, BioPerine black pepper extract 5 mg | None |
| Ingredient count | 9 | 12 (as its site counts them) |
| Proprietary blend | No, every dose listed | No, every dose listed |
| Lowest listed price per serving | $1.78 ($49.95 per 28-day supply) | $1.10 (5-bottle subscription, every 5 months); $1.84 for a 1-bottle monthly subscription |
| Guarantee | 30-day money-back on your first order | 60-day money-back |
The two labels share two ingredients, bacopa and L-theanine, and Elevate lists more of each.
Does NooCube have caffeine, and how does that change the choice?
No. NooCube is caffeine-free by design, and its site says so plainly. Avantera Elevate has 95 mg of caffeine from green tea, which our product page puts at roughly one standard cup of coffee, paired with 200 mg of L-theanine. That's the main thing to decide on. If you already drink coffee and want to keep your own cup, NooCube adds no caffeine to it. If you'd rather have the caffeine in the capsule, measured and paired with L-theanine, that's what Elevate is built around.
Caffeine with L-theanine is one of the most studied pairings in this category. A 2014 meta-analysis of 11 placebo-controlled studies found that the two taken together supported alertness and attention switching in the first two hours (Camfield 2014). A 2025 review of 50 randomized trials in healthy people found small-to-moderate short-term benefits for attention when L-theanine was paired with caffeine, and its authors note that the evidence is still uncertain (Payne 2025). Those studies tested the ingredients, not either product.
A cup of coffee's caffeine, with twice the L-theanine for calm, steady focus.* Elevate includes 95 mg of caffeine (from green tea leaf) paired with 200 mg of L-theanine, so it is built for felt daytime energy as well as focus. NooCube lists 100 mg of L-theanine and no caffeine, so the pairing isn't part of its formula.
How do the bacopa and choline in Elevate and NooCube compare?
Bacopa. Both labels list a standardized bacopa extract, so the useful number is the bacosides each one states. Elevate's 300 mg is standardized to 50% bacosides, which works out to about 150 mg of bacosides. NooCube's 250 mg is standardized to 20%, which works out to about 50 mg. By the standardization each label states, Elevate's bacopa carries about three times the bacosides of NooCube's.
Choline. The two use different choline sources and count them differently. Elevate lists 200 mg of citicoline (CDP-choline). NooCube lists 250 mg of choline bitartrate (as VitaCholine) and states that it supplies 100 mg of choline. So the "250 mg of choline" figure some reviews repeat is the weight of the choline bitartrate, not the choline.
Elevate supports acetylcholine, your brain's memory messenger, two ways: CDP-choline and bacopa.* 200 mg of CDP-choline (citicoline) is a source of choline the body uses to make acetylcholine, and 300 mg of bacopa monnieri (standardized to 50% bacosides) is an herb studied for how it supports acetylcholine activity.*
A bigger number doesn't make a product more effective, and no study has tested these two formulas against each other. Use the table to see what's in each bottle. It can't tell you which one will suit you.
What does NooCube have that Elevate doesn't, and the other way around?
Only in NooCube: L-tyrosine (250 mg); cat's claw bark extract (175 mg); Panax ginseng extract (20 mg); lutein and zeaxanthin from marigold flower extract (Lutemax 2020, 20 mg); trans-resveratrol and pterostilbene; and three B vitamins (B1, B12 and biotin). If you want L-tyrosine, ginseng or lutein in your nootropic, Elevate doesn't have them.
Only in Elevate: caffeine (95 mg); rhodiola rosea root extract (300 mg); organic lion's mane (a 10:1 extract equivalent to 500 mg of mushroom); citicoline (200 mg); and turmeric, ginger and black pepper extract. We include turmeric and ginger for digestive support and black pepper extract to help absorption. They aren't focus ingredients and they aren't a reason to choose Elevate for focus.
We graded 20 common nootropic ingredients on one written rule in which nootropics actually have evidence. Caffeine had the strongest research of the 20, and caffeine with L-theanine and bacopa each graded Moderate. Elevate has all three; NooCube has bacopa. Of NooCube's other ingredients, L-tyrosine graded Limited and Panax ginseng Mixed, and cat's claw, lutein, resveratrol and pterostilbene weren't among the 20. (Of Elevate's others, rhodiola graded Mixed, and citicoline and lion's mane Limited.)
Which costs less per day, Elevate or NooCube?
It depends on how you buy NooCube. Here is Elevate's price and every option NooCube listed on October 28, 2026, before shipping and any discount codes either site was running:
| Option | Price | Servings | Per serving |
|---|---|---|---|
| Avantera Elevate, per 28-day supply | $49.95 | 28 | $1.78 |
| NooCube, 1 bottle, one-time | $64.99 | 30 | $2.17 |
| NooCube, 1 bottle, subscription every month | $55.24 | 30 | $1.84 |
| NooCube, 3 bottles, one-time | $129.99 | 90 | $1.44 |
| NooCube, 3 bottles, subscription every 3 months | $110.49 | 90 | $1.23 |
| NooCube, 5 bottles, one-time | $194.99 | 150 | $1.30 |
| NooCube, 5 bottles, subscription every 5 months | $165.74 | 150 | $1.10 |
Bottle for bottle, Elevate is $1.78 a serving and NooCube $1.84 on its one-bottle subscription. If you pay for 3 or 5 bottles at once, NooCube comes to between $1.10 and $1.44 a serving, less than Elevate. What the money buys is different, though: Elevate's $1.78 includes the 95 mg of caffeine and 200 mg of L-theanine, and NooCube's price includes no caffeine and 100 mg of L-theanine, plus the ingredients only it has.
Nine ingredients. Every dose on the label. About $1.78 a day. Elevate costs $49.95 for a 28-day supply, about $1.78 a day, with a 30-day money-back guarantee on your first order. Elevate ships as a subscription every 4 weeks, and you can pause, skip or cancel anytime from your account. Charged for a renewal you didn't want? Contact us and we'll help.
NooCube's subscriptions are listed as no commitment, cancel anytime, and its site offers a 60-day money-back guarantee.
Avantera Elevate lists all nine ingredients and every dose on the label, with no proprietary blends, and every batch is third-party tested. The certificates of analysis are on our quality page.
Elevate also comes as Elevate Sour Gummies, at the same price. A serving is three gummies with the same 95 mg of caffeine (from green coffee bean extract) and 200 mg of L-theanine. NooCube is sold as capsules.
What do AI answers say about Elevate vs NooCube, and what do the labels show?
We track how AI assistants answer "Avantera Elevate vs NooCube." These are the claims that come up in their answers from October 16 to 26, 2026, in our words, checked against each brand's own site on October 28, 2026.
| What some answers say | What the label or site shows | Where to check |
|---|---|---|
| NooCube has 250 mg of choline | 250 mg of choline bitartrate, which the label lists as 100 mg of choline | NooCube Supplement Facts on noocube.com |
| NooCube contains alpha-GPC or huperzine A | Neither is on the current label. NooCube's site says version 3.0 replaced alpha-GPC with VitaCholine | NooCube Supplement Facts and its "Always improving" note on noocube.com |
| NooCube costs $64.99 and Elevate $49.95 a month | $64.99 is NooCube's one-time price for one bottle. Elevate is $49.95 for a 28-day supply, and NooCube's one-bottle subscription is $55.24 for 30 servings | Each brand's product page |
| Elevate's caffeine comes from green tea or green coffee | Both are right, for different forms: the capsules use green tea, and the Sour Gummies use green coffee bean extract. Each has 95 mg | Each product's Supplement Facts on avanterahealth.com |
| Avantera is a financial firm, with no Elevate product | That's Avantera Capital, an unrelated company at avantera.com. Avantera Health makes Elevate and is at avanterahealth.com | Avantera Health is not Avantera Capital |
Who buys Avantera Elevate instead of NooCube?
In our post-purchase survey, we ask customers which nootropics they've tried before. Of the answers from January 2025 to October 2026, fewer than 1 in 1,000 named NooCube. So almost none of our customers say they've tried NooCube. For more from that survey, see what first-time nootropic buyers tell us.
Has Elevate or NooCube been studied as a finished formula?
Avantera Elevate has not been tested as a finished product in a published study. Its ingredients were chosen from research on each ingredient individually, and finished batches are third-party tested. NooCube's site describes a 12-month randomized, placebo-controlled study of Lutemax 2020, one of its ingredients, in 59 healthy people, and lists research on its other ingredients. That's ingredient research, as ours is. If studies of the finished formula matter to you, ask each brand which ones exist for the product itself.
Which one fits you, Elevate or NooCube?
NooCube may fit better if you:
- want a nootropic with no caffeine, for example to keep your own coffee or because you avoid caffeine
- want L-tyrosine, Panax ginseng, lutein and zeaxanthin or B vitamins in one product
- are happy to buy 3 or 5 bottles at a time for a lower price per serving
- put weight on a longer guarantee (60 days)
Avantera Elevate may fit better if you:
- want the caffeine in the capsule: 95 mg, about a cup of coffee, paired with 200 mg of L-theanine
- want more bacopa by the label's own measure, about 150 mg of bacosides against about 50 mg
- want rhodiola, lion's mane and citicoline in your nootropic
- want $1.78 a serving while paying for 4 weeks at a time, rather than several months up front
- want the option of a gummy as well as a capsule
The full Elevate label is on the Elevate product page, and customer reviews are on our Elevate reviews page. For how Elevate compares with another caffeine-free option, see Avantera Elevate vs Mind Lab Pro. For the research on each focus ingredient, see best nootropic ingredients for focus, and for a checklist that works on any label, see how to choose a nootropic.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Medically reviewed by Jill Ingenito, DO, FACOG. Dr. Ingenito is a board-certified obstetrician-gynecologist with about 18 years in clinical practice. Read how our medical reviewers work with Avantera.
Frequently asked questions
Is Avantera Elevate better than NooCube?
Neither is better for everyone. The main difference is caffeine: Elevate has 95 mg with 200 mg of L-theanine, and NooCube has no caffeine and 100 mg of L-theanine. Both are 2 capsules a day with every dose listed and both contain bacopa. NooCube adds L-tyrosine, cat's claw, Panax ginseng, lutein and B vitamins. Elevate adds rhodiola, lion's mane and citicoline.
Does NooCube have caffeine?
No. NooCube is caffeine-free. Avantera Elevate has 95 mg of caffeine per 2-capsule serving, from green tea, paired with 200 mg of L-theanine.
How much choline is in NooCube?
NooCube's label lists 250 mg of choline bitartrate (VitaCholine), which supplies 100 mg of choline. Avantera Elevate uses a different choline source, 200 mg of citicoline (CDP-choline). The two labels count choline differently, so the milligram figures aren't a like-for-like comparison.
Does NooCube still contain alpha-GPC or huperzine A?
Neither is on the NooCube label shown on noocube.com on October 28, 2026. NooCube's site says version 3.0 replaced alpha-GPC with VitaCholine, a choline bitartrate.
Which costs less per day, Elevate or NooCube?
Elevate is $1.78 a serving ($49.95 for a 28-day supply), and NooCube $1.84 on its one-bottle subscription ($55.24 for 30). NooCube's 3- and 5-bottle options cost $1.10 to $1.44 a serving, paid several months at a time. Prices as listed on October 28, 2026, before discount codes and shipping.
How do the Elevate and NooCube guarantees compare?
Elevate has a 30-day money-back guarantee on your first order, and its subscription can be paused, skipped or canceled anytime. NooCube's site offers a 60-day money-back guarantee.
Has either product been studied as a finished formula?
Avantera Elevate has not been studied as a finished product. Its ingredients have been researched individually, and finished batches are third-party tested. NooCube's site describes a placebo-controlled study of Lutemax 2020, one of its ingredients.
Is Avantera the same company as Avantera Capital?
No. Avantera Capital is an unrelated company at avantera.com. Avantera Health makes Avantera Elevate and is at avanterahealth.com.